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PR Case Study

This case study examines Patagonia's PR campaign, focusing on Yvon Chouinard's donation of the company to environmental causes, and explores how the brand used media strategies to enhance its commitment to sustainability.

The above information is not intended to be factual but is part of a class writing assignment for the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

©2024 by Weiziwu Guo

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