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Fashion PR Research Project

This paper analyzes Tarte Cosmetics' influencer brand trips and their impact on brand image, outlining a PR strategy to address controversies and improve brand perception through inclusivity and ethical practices.

The above information is not intended to be factual but is part of a class writing assignment for the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

©2024 by Weiziwu Guo

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